BrightDrop joins University of Washington’s Urban Freight Lab, tech startups to launch sustainable last-mile delivery hub in Seattle

Jun 17, 2021
EP1 Urban Freight Lab

DETROITBrightDrop has collaborated with the University of Washington’s Urban Freight Lab (UFL), The City of Seattle, and tech and delivery companies, AxleHire, Coaster Cycles and REEF, to launch one of the nation’s first zero operating-emissions, last-mile neighborhood delivery hubs.

The delivery hub in Seattle’s Uptown neighborhood is a pilot program using zero operating-emissions technology to test new vehicles, delivery models and other technologies to help accelerate the development and deployment of sustainable last-mile solutions. These technologies are critical to the City of Seattle meeting the goals outlined in its Transportation Electrification Blueprint, including transitioning 30 percent of goods delivery to zero emissions by 2030.

The neighborhood delivery hub includes:

  • A neighborhood kitchen, bringing the local area quick and low-emissions access to some of their favorite deliveryrestaurants.
  • A common-carrier parcel locker, providing neighbors secure and contactless package delivery from all major package carriers in an energy-efficient model.
  • A cargo-bike delivery service, leveraging BrightDrop’s propulsion-assisted electric pallets, or Trace eCarts, enabling zero operating-emissions last-mile goods delivery.

“BrightDrop is proud to work alongside these like-minded organizations at the neighborhood delivery hub to test the feasibility of a more sustainable last-mile perishable goods delivery service. We see this as an opportunity to encourage people to step into a place of imagination to consider the world of delivery and logistics not as it is, but how it could be sooner than later,” said Bob Tiderington, senior manager for Strategy and Operations at BrightDrop.

“At a time when less contact is more, BrightDrop’s Trace eCart is designed to help reduce package touch points, costs and physical strain on the labor force.”

Click here to view the full press release.

BrightDrop is building a smarter way to deliver goods and services. Its ecosystem of electric first-to-last-mile products, software and services are designed to help businesses deliver goods and services more efficiently, while improving overall sustainability. For more information, visit

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at


Maria Violette

BrightDrop Communications



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